Trong
sách có nhiều phần hấp dẫn như Sony là công ty hàng đầu về máy nghe nhạc, nhưng
Ipod của Apple ra đời đã thống lãnh thị trường, đẩy Sony vào chỗ khó khăn chỉ
trong thời gian ngắn. Microsoft cố gắng chế tạo máy nghe nhạc nhưng không thành
công cho lắm.
Trong
lĩnh vực điện thoại di động, Nokia là công ty lớn nhất nhưng Apple đã cố gắng
từ 2005 để tạo ra Iphone, đến 2011, Apple qua mặt Nokia về doanh thu! Microsoft
cũng cố làm Smartphone nhưng không thật sự thành công.
Sách
nói đến Google mời Steve Jobs làm giám đốc điều hành, nhưng Jobs không đồng ý.
Năm 2001 Google mời Eric Schmidt. Mấy năm sau, có lần Steve Jobs giận dữ bảo
Eric Schmidt tôi không cần tiền, có cho tôi 5 tỉ đô tôi cũng không chịu, hãy
thôi ngay việc ăn cắp bản quyền!
Kết thúc sách với sự
qua đời của Steve jobs 2011, tác giả nói về ông chủ Apple “ Steve Jobs was a
one-off” - Steve jobs là độc nhất vô nhị! ! Không biết sau khi Steve Jobs ra
đi, các thế hệ lãnh đạo Apple đi sau có thể thành công liên tiếp như ông không.
Cuộc chiến này tạm hình thành thế “chân vạc” 2011, Apple vượt lên đầu, trị giá $346.7
billion, Microsoft giảm đi 40% còn $214.3
billion, Google nhanh chóng tăng lên đến $185.1 billion.
Ba
công ty này mấy năm qua luôn nằm trong nhóm dẫn đầu thế giới về sáng tạo.
Mới
đầu năm 2014, trong TV của một kênh Hoa Kỳ có nói Google hiện là công ty đổi
mới nhất, hơn Apple.
Đọc
sách này cho ta thấy sự cạnh tranh quyết liệt giữa các công ty công nghệ cao,
sự “vô thường” chỉ 5-10 năm thôi là một công ty lớn có thể đứng trước nguy cơ
sụp đổ; những công ty nhỏ có thể vươn lên trở thành tập đoàn hàng đầu. Ước gì
nước nhà cũng có một công ty công nghệ cao sáng tạo như thế!
Mình
xin ghi lại những điểm chính cuốn sách về cuộc chiến công cụ dò tìm giữa Microsoft
và Google; giữa nhạc kỹ thuật số của Microsoft và Apple, rồi cuộc chiến trong
lĩnh vực Smartphones, rồi Tablets. Mong rằng nhà xuất bản nào đó dịch sách này
ra tiếng Việt sớm.
C1: Bill Gates and
Microsoft . Who did he fear: An existing rival such as Sun Microsystems, or
database maker Oracle, or web browser company Netscape? No, none of those, said
Gates: " I fear someone in a garage who is devising something completely
new"-1998
Steve Jobs and
Apple:1997, Michael Dell, chief executive and founder of Dell Computer,
was asked what he would do if he were in Job's position? What would I do? I'd
shut it down and give the money back to the shareholders.
Bill Gates and Jobs: were long-time friends as well
as rivals
Steve Jobs: if you've
lost the battle, one way to win is to move to a new battlefield.
Larry Page and Sergey
Brin( 1973 both< 18 years Bill Gates and Steve Jobs) : Google
Internet search
Microsoft and IBM 1981 : the biggest computing company
the world had ever seen
1998 ended, Microsoft
was worth $344.6 billion; Apple $5.54 billion; google $10 million.
C2: microsoft
antitrust
Steve Ballmer.
Monopoly
C3: Search: Google
versus microsoft
2000: MSN of Microsoft
was now the top of destination in the world with 201 million visitors for
the year. Google was 48th
Page and Brin had
also started a search for a chief executive: Steve Jobs. He, however, indicated
non-availability.2001, Eric Schmidt
The verb google was born
on 14 october 2002
11 september 2001
reputation
Afraid Microsoft
Bill Gates's
reputation as a wunderkind programmer
Joel Spolsky:"
microsoft wasn't awake to the importance of search
MSN search
Microsoft co-founder
Paul Allen
Google " fear,
but not panic"- microsoft
Micro won the battle
with Netscape
2004, Google was
already a billion-dollar company, and doubling in size annually.
Cultural difference:
at google the engineers were the ones really driving the products; we have
little interaction ( from above) compared with Microsoft, where you would get
what was called the 'spec' - specification-and I'd be told where to put every
single pixel.
Microsoft relaunched
search engine. 2004, microsoft has spent $100 million on MSN search
By March 2005,
more than 100 Microsoft staff had left to work at Google, including Marc
Lucovsky, one of the chief architects of Windows!
Bill Gates saw Google
as a bigger threat: a threat to his company's very existence!
Đây là đối thủ khó
chơi nhất tôi từng gặp- Gates- the most important competitor-2005
In May 2009, Micr
renames their search to Bing " but it's not google"
Facebook was run by
Mark Zuckerberg
John Sculley, the
marketing man who was recruited by Steve Jobs from pepsi to run Apple
Yahoo's executives,
led by
Jerry Yang
For Google the web
was the Ecosystem
Apple versus Microsoft
A: we might face
challenges but let's build a better product
Microsoft: they
devote a huge amount of resources to protecting what they've got
Globally, Bing is
nowhere
In April 2011, Nokia-the
world's largest stand-alone mobile phone manufacturer: Bing would become the
default search engine
4. Digital Music:
Apple versus Microsoft
Gayle Laakmann, who
has worked at all three organizations ( Microsoft, Apple and Google), says
that, of the three, Apple is the most top-down in organization
" loose lips
sink ships"
The Ipod was clearly
going to be winner when it came out.
Microsoft tried to
creative " the Sony of the 21st century"
Microsoft is spending
a lot of money, but they are beginners!
Apple: celebrity
marketing
2003, Oprah
Winfrey, David and Victoria Beckham, Robbie Williams...it seemed that
everyone famous was using an ipod! By October Apple had 70% of the market for
digital music players
2004, ipod mini
2004, Jobs had been
treated for a rare form of pancreatic cancer. Most pancreatic cancers kill
within six months
In the three months
to June 2005, Apple had sold 6.1 millions ipods
5. Smartphones
Nokia is the biggest
company
2005, Apple was
working on a phone called iPhone. Microsoft tried but they couldn't.
2011, Apple passes
Nokia in revenues
6. Tablets
Apple created iPad
7. 2011
1998, Apple was worth
$5.54 billion, Microsoft was worth $344.6 billion, Google was worth $ 10
million.
2011, Apple was worth
$346.7 billion, Microsoft: $214.3 billion, Google: $185.1 billion
Apple, the company
Steve Jobs had co-created putting together computers, the one that Michael Dell
had suggested shutting down 14 years ealier because it had no future, is the
highest valued company in the world! Microsoft, though, had shrunk by 40%,
after being outdistanced first in search, then in digital music and then in
smartphone.
Steve Jobs was a
one-off.
Mùa Xuân 2014, Pháp Cẩn./.
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